I'm a creative professional with a focus on bringing brand stories to life through visually engaging communication. I excel at creating concepts that's not only instantly captivating and smart but also enhances the audience's experience.
My strength lies in contributing to projects that utilize dynamic visuals for digital platforms because I believe it's the most effective way to reach a specific audience.
I enjoy guiding, inspiring, and pitching ideas as essential parts of my work, finding great satisfaction in these activities.
RESUME:
2020 - Present
Co-founder & Creative of Harry Rain, a Swedish umbrella brand.
I was instrumental in shaping its brand identity and creative direction.
2019 - Present
Creative Lead and Sr Global Art Director Oriflame Cosmetics. Developing and pitching creative concepts for Oriflames key launches and key brands. Creativly managing and directing communication for all global markets. Responsible for an entire creative team developing film, digital social and traditional media.
2018 -2019
Creative Director Loop & Halo. Developed and executed brand identy and visual identity for swedish accesories brand Loop & Halo. Included everything from packaging, website, SoMe etc. Loop & Halo was successfully
launched in June 2018.
2015 - 2018
Art director at H&M producing online, campaign and catalogues for the global market.
Occasional acting group manager. Based in Stockholm.
2011 - 2015
Art Director and Motion Creative at ITEM DESIGN STUDIO. An agency specializing in creating brand identity and awareness through images and graphic design mainly within fashion and retail. I worked with all the agency’s clients such as J.Lindeberg, Hope, Gant, Lexington and IKEA.
2009 - 2011
Freelance Creative. Mainly within Fashion. Clients: H&M, Rodebjer, Acne Studios, J.Lindeberg, Toyta(Saatchi&Saatchi NYC), Stephen-F, BjörnBorg, Gant, Swedish Hasbeens and other. Studies at Berghs School of Communication (Art Direction)
2007 - 2010
Freelance assistant (Photography & Moving image): Mikael Jansson, Johan Renck, Kacper Kasprzyk, Frederik Lieberath among others. Worked mainly in fashion photography,
2006 - 2007
Photoassistant at Studio Jesper Brandt, Studio Manager at Studio Studio (Rental Studio in Stocholm
2001 - 2006
Profesional Sail Racer. Raced profesionally in most of the major Sailing events around the world. Such as VolvoOcean Race, Fastnet Race, Sydney-Hobart and multiple World Championships